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Why Run Regular Inbox Placement Tests?

We recommend conducting these tests quarterly. Why? Because inbox placement isn't static—it evolves based on factors like your sender reputation, content quality, and even how recipients interact with your emails. These tests provide vital insights into how email service providers (ESPs) perceive your campaigns, flagging potential reputational or configuration issues that could be limiting your success.

What is an Inbox Placement Test?

An inbox placement test goes beyond simply checking if your emails are delivered. It sends over 100 emails to monitored seed addresses globally, simulating how real inboxes process your emails.

This test evaluates critical factors, including:

• IP and Domain Reputation: Are your sending domains and IPs trusted by ESPs?
• Email Construction: Is your email coded correctly for optimal performance?
• Content and Compliance: Does your email content adhere to best practices and avoid spam triggers?

By reviewing these areas, the test provides an external perspective on your email delivery performance, highlighting areas to optimise and improve.